Media
The discovery of the 16 basic desires has been reported in virtually every newspaper of record in North America, Europe, and Asia. Here are just a few examples of the coverage in newspapers, magazines, television, and radio:

ABC News
Atlanta Constitution
BBC
Chicago Tribune
Columbus Dispatch (front page)
Dallas Morning News (multipage coverage with graphics)
Globe and Mail
Guardian
Huffington Post
London Times
Los Angeles Times
Miami Herald
National Public Radio
Newsweek
Observer
Psychology Today
Saint Louis Dispatch (with editorial comment)
San Francisco Chronicle
Telegraph
Time
Times of India
USA Today
Voice of America (live broadcast to 70 countries)
Wall Street Journal (feature article on use in Olympics)
Washington Post (full page coverage in news section)